Discussion and presentation of the Bojárt Market project by Czech artist, Kateřina Šedá.
Date: 05 November 2015 at 6:00 PM
Venue: Café Berlinka, Slovak National Gallery (Esterhazy Palace, Ľudovít Štúr Square 4, Bratislava)
Presentation of the video documenting Katerina Seda’s social game project, Tržnica Bojárt (Bojárt Market), which took place at the marketplace in Trnavské mýto in Bratislava this May within the framework of tranzit.sk's program. The evening will comprise discussion with Kateřina Šedá, the project curator Lýdia Pribišová, the game participants, marketers as well as other guests.
Kateřina Šedá will introduce several other selected projects of similar topic as EVERYTHING IS PERFECT, BEDŘICHOVICE UPON THAMES and others.
The presentation and the discussion will be held in Czech and Slovak.
Video Bojárt Market: https://www.youtube.com/watch?v=p6HirM9XPNU
This competition was held in May 2015 in the market at Trnavské mýto in Bratislava – a game intended to liven up the market, make it more appealing and draw in as many visitors as possible. The architectural structure of the market is reminiscent of a fortress. The space is enclosed, both in a physical and psychological sense. The game took its inspiration from the reality show format Fort Boyard, which is well known in Slovakia. Over 150 contestants, mostly young people, participated in a treasure hunt using a catalogue with architectural components, furnishings or objects located in the market but not for sale. Jewelry, mugs, talismans, creative hairstyles, tattoos and facial hair all became part of the game. Contestants had to answer 214 simple, often funny questions from the catalogue about the shops and establishments at the market. In many cases contestants had to ask one of the vendors present in order to get the right answers. This led contestants and vendors into conversation, which brought them closer together. The game, designed by Kateřina Šedá, managed to bring the unique Bratislava market back into the public eye.
photo: Martin Hlavica.
The project is realised in collaboration with Czech Center in Bratislava.